Go into business - write a book

Go into business for yourself – write a book.

Before you cast your first sentence on the page research who might read the finished product. These readers are your customers.

In her article, 'How writing book is like launching a business,' https://lnkd.in/g94RVEj Carol Roth draws this parallel. She headlines several key requirements for both business and publishing a book.

These are: Know your customer; The idea isn’t valuable, the execution is; and, The day you open for business is where the hard work begins.

Technology may have made writing books easier but it has made finding readers more complicated and complex. Applying the art of the small business owner will make the challenging journey from writer to financially successful writer just a little bit easier.

These days readers have so much choice knowing a writer has already thought about their needs saves them a lot of angst and frustration.That's good for the writer because once you have won them over you only need to keep delivering unforgettable reading experiences of the kind they expect. Think about the success of Lee Child's Jack Reacher.

When a manuscript is completed, the writer takes on the added role of marketer, promoter, salesperson, distributor, event organiser and so on.

This is when all the research into readers pays off. The smart writer knows who they are and where to find them.

Applying the art of the small business owner will make the challenging journey from writer to financially successful writer just a little bit easier.

Both being in business and writing a book are driven by passion and start with a good idea. Both require determination, iteration (editing and validation). Both have to be excellent. Both require a channel to market and both have to generate an income.

Neither can be undertaken without the support of others.

If you are a writer you are also in business. The emerging new world where technology enables what we do makes it so.

 

https://www.eventbrite.com/e/breaking-the-code-from-published-to-best-selling-author-tickets-45261228553

 

business; challenges
writing